Founded in 2012 by Ali Asali in Tehran/ Iran. 
It began as an anti mainstream design studio and it was recognised as a young, rebelious and independant graphic design studio at the time.
over the years, it slowly developed into a well known platform that held workshops, wrote books, produced design products and raised younger talents.

The main concerns of our studio is mostly attracted to the current cultural transformation of the Middle East and how design plays a significant role in re-defining and reshaping these societies.
Therfore, we have been mostly focused on the relationship between Type/Language , Culture and Technology.

WE ARE CURRENTLY CELEBRATING THE 10TH ANNIVERSARY OF METAPHOR ! ︎