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studio metaphor—
“Not just a Graphic Design studio︎.”
Founded in 2012 by Ali Asali in Tehran/ Iran.
Our main concerns are biased toward the current cultural metamorphosis of the Middle East and how design plays a significant role in redefining and reshaping these societies.
Therefore, we have been mostly focused on the relationship between Type/Language, Culture, and Technology.
Therefore, we have been mostly focused on the relationship between Type/Language, Culture, and Technology.
WE ARE GETTING CLOSE TO OUR 11TH ANNIVERSARY CELEBRATION ︎
MEET THE TEAM (UNDER CONSTRUCTION)︎︎︎
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Editorial /
Aroosak-e SokhangooAatash
Hengaam
Daal
Identity/
Learak HouseTadaex 2016
Haamarz
Nour Shour
Emava
Events /
SM 9th Anniversary
Type Design /
Zhian TypefaceDaal Typeface
Hengaam Font Family
Objects /
Metaphor tooth USBPosters /
Azad Art Gallery collectionDDD Talks
Del Asa concert
Side Projects /
Maahv /Maahv Scarf
Gonbad Aflak Poster
Frontline Typo Platform /
Farsi alternative type
Typographic calendar
Typographic Planner
Yearbooks
Merchendise